Programmatic, Geofencing & Omnichannel Advertising Blog

Hey, what’s going on everyone? Justin Croxton here from Propellant Media, super excited. I can’t tell you how often we have clients, brands that ...

Hey, how’s it going gang? Again, Justin Croxton here. Super excited because Google Ads is, it’s the platform that you just got to be on. You have...

All right, squad. So pretty cool stuff here. I wanted to just real quick … I think when we’re all developing paid search campaigns, we’re t...

Hey, squad. I want to talk about a really good strategy that we’ve been utilizing, I don’t know, for a while now, actually. Particularly, we all ...

Hey gang, this is Justin Croxton here from Propellant Media. I mean, there’s checklists for days that are out there for developing a campaign within th...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

LinkedIn Advertising for quite some time was not the premier advertising platform for brands.  The targeting capabilities were limited.  The audience data ...

Remarketing tactics offer a robust way for businesses to re-engage customers when they’re most likely to buy online. It’s a proven marketing tact...

Oftentimes, brands and agencies dig deep into specific advertising channels such as Google Search, Paid Social, Direct Mail, TV, and others with no cohesion ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...