Ophthalmology practice is becoming increasingly competitive, with the global eye care market projected to reach $78.9 billion by 2027. If you’re running an eye clinic, staying ahead requires more than excellent patient care; you need a robust marketing strategy. From…
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Nursing homes can help a person live a fulfilling life by providing them with the care and maintenance services needed to support them. With the rise in the number of nursing homes in recent times, the market has indeed become…
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Ever since its introduction in 2009, Medicare Advantage has been the fastest-growing and highly regarded option in the health insurance market, giving people convenience and peace of mind. In fact, Medicare influences people over 65 when it comes to making…
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Social media has emerged as one of the most crucial tools for healthcare organizations to reach patients, create brand awareness, and build trust in this digital era. However, it becomes overwhelming to handle several social media platforms if a plan…
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The healthcare industry has become ultra-competitive. Although this is a good thing, stakeholders must make great efforts to ensure their products and services reach the patients who are in grave need. Hence, they must continuously focus on crafting robust healthcare…
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The demand for a skilled and qualified plastic surgeon continues to rise as people become more conscious about how they appear. An increase in disposable incomes is also a major reason why people are more interested in cosmetic surgery. As…
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What is Patient Retention? Patient retention means keeping patients attached to the healthcare practice. It indicates that strong relationships are created between the providers and the patients, providing excellent care and designing strategies that induce patients to come back. This…
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While it doesn’t feel like it, social media can be a game changer for the healthcare industry. It can boost your online presence, drive more customers toward your physical location, engage your potential patients, and establish you as a credible…
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Over 70% of patients look online for healthcare information before visiting a doctor in today’s digital age. 41% of people say social media impacts their choice of healthcare provider. As a doctor, you might already know that your patients are…
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Tapping into the use of programmatic native advertising, healthcare organizations aim to reach their target audience. One of the many ad formats that ensure that it blurs into the content of a website or app and provides users with a…
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With healthcare practices going virtual, the online competition is increasing. You need to make every possible effort to ensure your practice ranks on top when someone searches for it in your vicinity. Local SEO for healthcare is one of the…
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Healthcare marketing has evolved quite a lot lately with the emergence of the digital age. This age requires a new age strategy towards making health services accessible to people. One strategy that has become popular among healthcare providers is programmatic…
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A strong digital presence is important for businesses of every size and reach. This means that even the healthcare industry must leverage the benefits of digital marketing to attract qualified leads. Through effective digital marketing and advertising, healthcare professionals can…
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How do you make your services stand out? It’s a question every healthcare provider is asking nowadays. This is a concern, especially as patients become more informed, connected, and selective than ever before. The days of relying entirely on word-of-mouth…
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Anyone working in the healthcare niche must be aware of the challenges associated with engaging, acquiring, and retaining patients. At the same time, handling a huge pool of patient data and ensuring its security is a massive task with stricter…
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