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As marketers and brands, we may execute across many offline marketing channels including billboard, radio, print, and television as well as online marketing channels including Facebook, Google Adwords, Programmatic Display, Email, and Video Marketing.  We spend $1,000’s to $1,000,000’s across…
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The primary reason people join Google Ads is to drive traffic and sales conversions to their websites or apps. For any advertiser who wants to create sustainable campaigns, tweaking and improving the conversion rate is vital for success.  Consider these…
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Google Ads is a prime source for website traffic that converts. However, the process for getting the most out of your investment is not straightforward. To get the best results possible, implementing Google ad tactics to craft winning ads and…
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Remarketing tactics offer a robust way for businesses to re-engage customers when they’re most likely to buy online. It’s a proven marketing tactic that helps to meet business objectives rapidly.  As with most other marketing strategies, taking time to optimize…
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Google AdWords is useful for many marketers, especially those who follow the rules to get the most conversions. However, the program can be financially punishing for ad campaigns rife with errors and mistakes.  To avoid wasting your ad budget, let’s take…
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As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are accelerating faster than any other digital marketing channel. People are consuming more and more video content…
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In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area.[1] A geofence can be dynamically generated (as in a radius around a point location) or…
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Oftentimes, brands and agencies dig deep into specific advertising channels such as Google Search, Paid Social, Direct Mail, TV, and others with no cohesion between them all, let alone choosing to advertise across multiple channels. Rarely do they think about…
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LinkedIn Advertising for quite some time was not the premier advertising platform for brands.  The targeting capabilities were limited.  The audience data was not as accurate.  And most importantly, the results for leads, engagement, and sales were bleak for B2B…
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Marketing for nonprofits is challenging! People love to help, but they’re constantly bombarded by messages asking them for more money. It takes skill to spread your word in a competitive environment while adding donors to the rolls. It’s time to…
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Running a nonprofit is challenging. Fortunately, it’s easier than ever to raise money online. Here are four tips that will help any nonprofit improve their social media marketing strategy. Define Social’s Role in Your Nonprofit’s Communications Strategy It’s surprising how…
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Content marketing remains a potent and popular component of effective inbound marketing. Combined with SEO and Paid Search and Social, the strategy is propelling growth for the world’s leading companies. Many of the agencies perform similar work, but they take…
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Inbound marketing is in a phase of significant automation. Some agencies are embracing the movement. These leading agencies will execute the initial concept and create automation strategies that drive leads and sales in a digital environment. For B2B clients, automation…
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Are you looking for the best inbound marketing agency around? Inbound agencies tend to have one common interest. They’re all looking to increase their client’s leads and sales. Their approaches may differ, but there is an agency out there for…
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If you’re into content marketing for any length of time, you’ll probably want to explore networking opportunities. One popular way to develop contacts with content marketers is by attending content marketing conferences.  First, you’ll learn there aren’t a lot of…
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