Why They Needed To Revamp Their Marketing Strategy

Lake County Family Dentistry, a well-established dental practice in Chicago, had long enjoyed consistent success with its Google Ads campaigns. However, as new competitors began to enter the Chicago and Lake County market, the practice noticed a decline in its market share.

To counter this challenge and maintain its leadership position, Lake County Family Dentistry recognized the need to revamp its digital marketing strategy.

How We Approached Our Gameplan

The primary objectives for this campaign were:

1.Revitalize the existing Google Ads campaigns to regain market share and drive more patient inquiries.

2.Improve the efficiency and effectiveness of the campaigns by focusing on high-converting strategies.

3.Achieve measurable improvements in conversion rates, cost per conversion, and overall campaign performance.

Google Ads Marketing Tactics

Our team employed a multi-faceted approach to achieve these objectives:

1. Landing Page Updates: We started by updating the landing pages associated with the Google Ads campaigns. The goal was to enhance user experience, making the pages more engaging, easier to navigate, and optimized for conversions. By improving the design and content, we ensured that potential patients were more likely to book appointments or make inquiries.
2. Search Term Optimization: We carefully analyzed the search terms used in the campaigns and removed those that were not producing conversions. This allowed us to allocate the budget more effectively, focusing only on the search terms that drove meaningful engagement and conversions.
3. Campaign Refinement: We discontinued underperforming campaigns, such as those targeting sleep apnea, which had not been yielding the desired results. By reallocating resources to more successful campaigns, we were able to maximize the return on investment.
4. Increased Investment in Successful Tactics: As we began to see greater success with the optimized campaigns, we made the strategic decision to increase the investment in these areas. This allowed us to capitalize on the momentum and drive even better results.

Google Ads Campaign Results (30 Days Compared To A Previous 30 Day Period)

The revamped campaign delivered exceptional results, significantly improving the practice’s digital marketing performance:

• 159% Increase in Conversions: The number of conversions, including booked appointments and phone calls, increased from 44 to 114, reflecting a 159% improvement.
• 21% Decrease in Cost Per Conversion: The cost per conversion dropped by 21%, making the campaign more cost-effective while driving more patient inquiries.
• 136% Increase in Conversion Rate: The conversion rate soared from 5.33% to 12.60%, marking a 136% increase. This significant improvement demonstrated the effectiveness of the updated strategy in turning clicks into actionable outcomes.

Campaign Conclusion For Family Dentistry

The strategic revamp of Lake County Family Dentistry’s Google Ads campaigns resulted in a dramatic turnaround, enabling the practice to reclaim its market share and drive substantial growth. By updating landing pages, optimizing search terms, refining campaign focus, and increasing investment in successful tactics, we delivered outstanding results that far exceeded initial expectations.

This case study underscores the importance of continuous optimization and data-driven decision-making in digital marketing. For Lake County Family Dentistry, these efforts not only improved performance metrics but also ensured sustained success in a competitive market.

This case study illustrates the comprehensive approach and successful outcomes achieved for Lake County Family Dentistry, highlighting the significant impact of targeted improvements in digital marketing strategy.