For all of our advertising, we have a standard set of ad requirements needed to develop creative assets.
Ad Size Units Needed (17 total)
- 300 x 50 – Mobile
- 320 x 50 – Mobile
- 320 x 480 – Big Mobile
- 200 x 200 – Small Square (Mobile)
- 250 x 250 – Square (Mobile)
- 1200 x 627 (Native Ad)
- Headline: 25 Characters Max
- Body: 90 Characters Max
- CTA: 15 Characters Max
- Destination URL
- 600 x 315 (Facebook) – Text should not take up more than 20% of image space)
- 160 x 600 – Wide Skyscraper
- 240 x 400 – Vertical Rectangle
- 728 x 90 – Leaderboard
- 468 x 60 – Banner
- 970 x 250 – Billboard
- 300 x 250 – Inline Rectangle
- 300 x 1050 – Portrait
- 300 x 600 – Half Page
- 120 x 600 – Skyscraper
- 970 x 90 – Large Leaderboard
Note: For the 3 mobile ads, we want to create 2 sets of Ads:
- One For Gathering Phone Calls – CTA will be “Click Here To Call”
- Another For Gathering Clicks to the client website
Standard Top Performers:
If we are limited on budget for creative, these give are the top performing ad placements we’d recommend.
- 300×250
- 160×600
- 728×90
- 320×50
- 300×50
- 1200×627
Requirements of Creative Assets
- Ensure each File Size is no greater than 150 KB’s
- Get logo in high rez 300 DPI and as a PNG, JPEG, GIF or HTML5 file
Creative Questionnaire For Advertiser
- 80/20 mobile desktop?
- Who’s your target market? Age? Gender? Ethnicity?
- Age 25 – 70 (middle age)…50 years and younger
- Can we utilize the same color scheme and topography of the website?
- Can client send over the images used on the website?
- Do they own the copyright to those images? If not, they will need to attain marketing and usage permission from the photographer prior to sending those images to us.
- Do they have any stock photography they are wanting to use? If not, these will need to be procured.
- What Call To Actions Do You think resonated in your business currently?
- What are the top 2 – 4 benefits that stand out for your business?