Expert Tips, Costs, and Examples for Plastic Surgery SEO

Whether it is an awkwardly shaped nose or saggy breasts, plastic surgery has been helping people achieve their desired looks for years now. But, in the competitive industry, it can become challenging to position yourself in a spot where your target audience is able to see and contact you for their needs.

That’s where search engine optimization can be immensely helpful. With dedicated strategies to organically boost your clinic’s online visibility and presence, you can invite more footfalls into your clinic and become a trustworthy name in the industry.

However, what is plastic surgery search engine optimization, and why is plastic surgeon SEO so important for your business growth? Here’s everything you need to know:

What is Plastic Surgery SEO?

Plastic surgery search engine optimization is concerned with using dedicated SEO strategies to improve online visibility and discoverability and generate a higher return on investment.

As these plastic surgery SEO strategies are mostly implemented on the clinic’s website, they are more likely to continue drawing results and rank high on search engines all year round.

Besides, using only relevant keywords will likely increase the frequency of your website’s appearance, building trust in your brand.

How Much Does Plastic Surgery SEO Typically Cost?

Many factors determine the cost of plastic surgery SEO services for your website. It is highly recommended that you keep a budget of between $3000 and $10,000 to ensure you can afford all the services you will need to grow your business. If you are interested in local SEO, the average cost can be between $500 and $3,000.

Why is SEO Crucial for Plastic Surgeons?

Your plastic surgery practice can benefit significantly from using search engine optimization. Here are all the benefits you shouldn’t miss out on:

Drive Organic Traffic to Your Website

As SEO for plastic surgeons aims to use relevant and often searched keywords, your website pages are likely to pop up whenever a relevant search is made. This makes your business more discoverable and easy to contact for your target audience.

Increase Visibility Online

With your website ranking higher on search engines, it is likely to become more visible to your potential customers. The higher your website ranks, the higher the chance of your potential patients seeing your business and clicking to learn more about your services.

Build Your Brand

SEO for plastic surgeons can yield long-term results by consistently ranking your website high on search engines. The growing online visibility will make your brand name familiar and intrigue interest in your target audience, increasing your brand’s online presence and authority.

Bring in More Plastic Surgery Patients

As your website pages will be SEO optimized to have short and long-tail keywords that your target audience often uses to search for plastic surgery-related queries, your web pages will generate leads that are really interested in availing your services or learning more about them before making a decision.

Drive Profits for Your Practice

SEO is a long-term process, and its results are never going to dry out. When your website starts ranking higher on search engines and is easily discoverable, more people are going to take an interest in knowing what services your business has to offer and the difference you can make, and even get in touch with you for consultations. Due to this never-ending influx of traffic, your business is always going to have people coming in for treatments or even consultations.

While SEO services for plastic surgeons will be gradual and slow, the benefits are guaranteed to be lasting and always in your favor.

6 Tips to Boost Your Plastic Surgery Website Rankings

A plastic surgery SEO strategy is different from other types of SEO strategies in many ways. Given the extent of impact plastic surgery has on people’s lives, being careful in choosing a white-hat SEO strategy is crucial to ensuring accurate brand representation and clear marketing.

Here are some effective tips you can use to boost your website’s rankings:

Resolve Technical SEO Issues

Technical SEO is concerned with improving technical parameters on your website to increase its SEO friendliness.

A few common technical SEO problems include:

  • Incorrect indexing of the website.
  • Presence of duplicate or thin content.
  • There are no XML sitemaps available.
  • The website has a slow page loading speed.
  • Multiple variations of the homepage are available.
  • The “rel=canonical” is incorrectly placed or hasn’t been applied.
  • Your website has too many broken links.

Fixing these concerns is highly recommended, as they can make it challenging for your potential patients to find information on your website, eventually limiting their decision-making ability.

A website with rich technical SEO will display the following:

  • The website loads quickly and won’t let your website visitors wait.
  • The website has an easy-to-navigate website structure, making it seamless for bots to crawl.
  • The website has an SSL certificate and has implemented HTTPS to secure the browsing experience of its visitors.
  • Each page has unique and high-quality content that conveys accurate information and boosts your website’s search engine rankings.
  • The website has schema markup, allowing crawlers to better understand the website’s structure and content.
  • The XML sitemaps are in place and are adequately listing all the web pages, ensuring search engines can find and index them.

Conducting frequent site audits at regular intervals can ensure your website is SEO optimized and ranks high on search engine results pages.

In case you are unsure where to start, our dedicated plastic surgeon SEO services can help.

Get in touch with our team of experts today!

Ensure Your Site is Mobile-friendly

It’s no secret that more people are switching to using their mobile devices for everything. Whether they’re booking an appointment or doing research to learn about available services, mobile phones are everywhere.

Search engines like Google recognize this and give ample emphasis to a website’s mobile friendliness (it’s a ranking factor, in fact). Therefore, it’s important that your website is optimized for mobile phone users.

If you are wondering whether your website is mobile-friendly or not, consider testing it on Google PageSpeed Insights. Once your website’s review is published, consider checking the parameters.

Following are some common ways to instantly make your website mobile-friendly:

  • Optimize video and visual content on your website to ensure it is easily visible on mobile devices and loads without offsets.
  • Design call-to-action buttons that are easy to click on and are easy to differentiate from the rest of the page.
  • Avoid including large text on a single page. Instead, break it down into smaller paragraphs scattered around the page.
  • Frequently test the mobile experience your website offers on different mobile devices running different operating devices.

Optimize on-page SEO

On-page SEO is as important as technical SEO is. This aspect of SEO is concerned with optimizing elements on your web pages, like adding alt text to images, including title tags, and ensuring every page has unique meta descriptions. 

Maintaining and optimizing your on-page SEO is often an everyday task. If your website often introduces new blogs, then testing to ensure these parameters are in check is crucial.

Here are some crucial parameters about on-page SEO for your plastic surgery website to keep right:

  • Website’s content
  • Headers
  • Visual content
  • Title tags
  • URLs
  • Appropriate internal and external links

On-page SEO is diverse, and as most of these parameters are also ranking factors for websites, make sure you are regularly conducting website audits and are fixing such issues promptly.

Conduct Keyword Research

Keyword research is paramount to achieving higher rankings on search engines. There are various tools that you can use for keyword research purposes, and it is best not to rely solely on one tool to get the job done.

Instead, consider spending time checking for keywords that matter to your business. With keyword research, the aim should be to find keywords that your target audience is potentially using to search for plastic surgery or related services.

Following are some popular types of keywords you can consider including in your keyword research:

  1. Seed keywords
  2. Informational keywords
  3. Commercial keywords
  4. Navigational keywords
  5. Transactional keywords
  6. Long-tail keywords
  7. Short-tail keywords
  8. Primary keyword
  9. Secondary keywords
  10. Geotargeted or local keywords

Make sure you are not entirely focusing on using keywords with higher search volume and difficulty, as it can become difficult to rank for these keywords due to existing competition.

Create Keyword-rich Blog Content

Content marketing strategies are incredibly beneficial in increasing your website’s ranking on search engines and increasing online visibility. Getting started with publishing high-quality blogs is an effective way to start utilizing keywords.

When your brand engages in producing content that’s well-written, deeply researched and answers common doubts or concerns about plastic surgery, your website ends up attracting more potential patients. 

This increase in website traffic also serves as an opportunity to nurture your traffic into paying customers. However, make sure your blogs are relevant to your niche and follow keyword intent.

To make the most out of your blogs, make sure to:

  • Target keywords that offer attainable ranking chances. Don’t chase after high-volume keywords with high difficulty. Instead, opt for keywords that have a search volume with lower difficulty levels.
  • Create content that is well organized, easy to read, entertaining, and informs your reader from the very start to the end. People don’t have the time or patience to read long blogs, so strictly avoid fluff.
  • Improve your website’s page loading speed and make sure there are no 3XX, 4XX or 5XX redirects.
  • Once you have consistently started publishing blogs, consider creating a robust link building strategy. Getting backlinks from high domain authority websites is guaranteed to increase your website’s ranking on search engines.
  • Use Google Search Console to find crawl errors and spend time and resources on fixing these errors. These errors are often the ones Google found on your page, and fixing them is guaranteed to work to your benefit.
  • Add FAQ section to your blogs as often as you are able to and answer questions often featured in the ‘People Also Asked’ section. Publishing such content pieces increases the chances of your website getting featured in the Snippet.

Track Performance and Adjust Your Approach

To maximize the results of your SEO strategy, consider spending time analyzing areas for improvement. With algorithm updates, there’s always a chance that how search engines analyze content on a website changes.

By staying in sync with these changes, you can ensure your website’s ranking continues to be unaffected by algorithm changes.

You can consider using tools like Google Analytics to get started. The tool is free to use and offers immensely beneficial data that can be used to improve your SEO strategy.

In the case of SEO for plastic surgeons’ websites, the key metrics to track include:

  • Bounce rate
  • Exit rate
  • Organic traffic
  • Keyword rankings
  • Search visibility
  • Traffic value
  • Index coverage errors
  • Core Web Vitals
  • Organic traffic conversions
  • Referring domains
  • Indexed pages

By regularly tracking these metrics, you can continuously improve your website’s performance and ensure you are ranking high on search engines.

How to Optimize Local SEO for Plastic Surgery Practices

Local SEO for plastic surgeons is not to be ignored at all. While most of your patients could be traveling from different parts of the country (or even the world), neglecting local SEO would be equivalent to having gold but refusing to look at it.

By extensively focusing on your local SEO strategy, you can reach local people who are looking for plastic surgeon services online.

Here are some effective ways to start optimizing your local SEO for a stronger local presence:

Enhance Your Google Business Profile

Your Google Business profile (previously known as Google My Business) is going to be your brand’s local representative. By optimizing your Google Business Profile by adding important information like contact information, email address, website, and even pictures, you can help your local audience find your business easily.

If you don’t have a listing yet, consider setting it up right away!

Google ranks businesses based on their relevance, distance, and prominence. Once your listing is visible on Google Maps, make sure to check if the location pinning is correct. If your location isn’t correctly placed, your customers won’t be able to find you.

To get the most out of your Google Business listing, make sure to:

  • Make sure you are adding accurate and complete data about your business.
  • Verify your business location. If there are multiple locations, creating and updating with a bulk uploading spreadsheet can be helpful.
  • When adding your business hours, make sure they are accurate for all days. If your business is closed on weekends, ensure this is reflected in your listing.
  • Make it a practice to respond to every review received. For negative comments, offering a solution or a dedicated email where they can share their concerns will be highly encouraged.
  • Add as many business photos as you can. From the cozy sitting area to the state-of-the-art equipment, adding real pictures from your clinic will ensure your potential patients know your clinic’s ability to handle complex procedures.
  • List all the services your business offers. Be it breast augmentation or Botox. This will allow your customers to decide if your brand offers the services they are looking for.

Update NAP Information on Directories & Social Media

Your business information everywhere needs to be correct; otherwise, people looking to get in touch with you won’t be able to. This applies to information about your business on directories as well as social media.

To avoid any discrepancies, consider verifying if the updated NAP (Name, Address, Phone Number) citations are correct and correcting any wrong information so that your business can continue to be accessible to your customers.

You should also register your business on local and industry-related directories.

Collect Reviews From Satisfied Customers

User-generated content is gold in digital marketing as it establishes your brand’s authority and acts as strong social proof. To ensure your brand is able to achieve this, consider requesting your satisfied and happy customers to share reviews or testimonials.

Positive reviews of your plastic surgery practice make your business rank higher on Google Business, increasing chances of discoverability and visibility. Make sure these reviews are detailed and highlight the areas your specialization was able to help with.

The more positive reviews your business has, the higher Google will show it, which in turn increases your brand’s online presence and reputation. As a best practice, it is also encouraged to respond to reviews, whether they are good or bad.

Also, creating a template for each condition will shorten the time spent responding and ensure professionalism is maintained throughout the conversation cycle.

It shows your brand’s ability to take accountability while offering customers with bad experiences another opportunity to experience your services.

In the case of plastic surgery, bad reviews can make a massive difference in how your business is perceived and reaching out to customers with bad experiences ensures you can safeguard your practice while offering peace of mind to people who aren’t happy with their experience.

Develop Local SEO Landing Pages for Your Locations

If your brand offers plastic surgery services across different locations, creating dedicated location landing pages will help attract potential patients from the target region.

As the website content on these landing pages is crafted to address the unique problems of your prospective patients, they are more likely to take an interest and book an appointment.

These landing pages can also appear in search results, increasing your brand’s local visibility. Make sure each of these location-based landing pages offers accurate information about the office’s location, contact details and timings so that people can easily make bookings for cosmetic procedures or consultations.

Following are the crucial elements of a location landing page not to miss out on:

  • Highly localized content: Keeping your content localized and relevant for your target audience is critical to ensuring whenever they look for plastic surgeons or cosmetic procedures, your brand is at the top of search results for the specific location.
    Such content pieces also create the opportunity for your brand to speak directly with your potential patients and convey how your services can benefit them in the long term.
    Adding relevant title tags and meta descriptions and publishing only original content is highly recommended to make the most out of your SEO efforts.
  • Local SEO configuration: Your location landing pages need to be optimized for local keywords (both short and long tail keywords) to ensure whenever a search is being done, your brand pops up. This step particularly helps when people are looking for “near me” searches. Such searches are an indication that your potential patients are looking for local solutions for their problems instead of having to look in neighboring areas for solutions.
    To increase the visibility of your landing pages, consider using LocalBusiness Schema Markup, as it offers business-related information to search engines, including business name, working hours, contact information, and address. Make sure every schema markup has location-centric information and not generic information.
  • Geotargeted call-to-action buttons: Geotargeting ads can drive monumental ROI when placed correctly, and call-to-action buttons play a vital role. A personalized CTA like “Get same-day delivery in <location>” or “Visit our clinic at <location>” can increase the chances of converting viewers into interested customers. Aside from this, customizing CTAs based on seasons, special occasions, and local events will further make your brand more relevant to your local audience.

Here’s how you can build a location-based landing page strategy for your plastic surgery website:

  1. Take into account the geographic areas you want to target

Being specific about the areas you want to create landing pages for is crucial to ensure you are not targeting overlapping areas. At the same time, it’s important to be practical about how well your clinic can serve your customers.

This aspect is crucial as you wouldn’t want to overcomit to a larger crowd and not be able to deliver the experience your brand is known for. Instead, consider determining the areas where you really to want drive traffic from. Instead, categorize key locations into categories based on the extent of services your brand will offer.

With this, there’s more room for strategizing how to appropriately approach your customers as well as create content that’s unique and drives interest.

  1. Create and set dynamic content blocks

With dynamic content blocks, you can swap certain information pieces on your landing page based on the location where the visitor is viewing the page from.

Due to this, different users will see headings, content, and CTAs that are customized exclusively for their location.

Using dynamic content blocks also reduces the need to create multiple landing pages for different locations.

This approach allows your business to continue catering to your target audience while showing service recommendations and offers guaranteed to catch the attention of your customers.

  1. Include IP-based targeting to customize pages

By using IP-based targeting, you can deliver customized landing page experiences to your target audience based on their geographical location.

With your potential patients seeing offers, services and information exclusive to their location on the map, it becomes easier for them to decide when to get in touch with you for their cosmetic procedure needs.

If your business ends up running any specific offers, with IP-based targeting, relevant information about the offers can be delivered to your potential patients.

  1. Test content personalization efforts

Personalization is the key in today’s times, and your customers are going to enjoy getting experiences that are unique for them.

However, to ensure your efforts are paying off, consider regularly testing the performance of your personalized landing pages. 

Tracking crucial metrics like scroll depth, bounce rate, and identifying where your customers are spending most of their time on the page can help identify content structure that draws instant results.

  1. Analyze the impact of seasonal campaigns

If your business is running seasonal offers, consider tracking how your potential patients react when they are on your landing page. 

A/B testing is also highly recommended before launching such campaigns. It allows you to test which version of the landing page is performing well, significantly maximizing your ROI from the initial budget spent.

Create Service Pages Focused on Local Areas

If not all your clinic locations offer the same set of services, it is recommended that you create location-based landing pages highlighting the available services for a specific location.

This will ensure that your customers can decide whether to visit your clinic in their location or travel to where your clinic offers the services they need. It will save time and resources for them and your business.

FAQs

Here are some of your frequently asked questions answered

How Long Does It Take to See Results From SEO?

SEO efforts take 2-6 months to start showing results. However, to maintain consistency and continue rising on search engines, it is vital to work on improving your website’s on-page and off-page SEO.

At the same time, avoid using blackhat SEO strategies like cloaking or keyword stuffing, as they can make your website seem untrustworthy in the eyes of search engines.

Should I Hire an SEO Agency?

While it may seem ideal to continue working towards improving your website’s performance on your own, as your website grows, managing everyday maintenance tasks can become challenging. That is why it’s recommended to hire an agency that will dedicate itself to conducting all-round SEO for your plastic surgery website.

Is Local SEO Different From Regular SEO?

Yes, local SEO and regular SEO are different.

Local SEO focuses extensively on ensuring your local audience becomes aware of your presence and contacts you with their queries. On the other hand, regular SEO is wide and is concerned with a global or national audience. Similarly, parameters like the type of keywords used and intent based on which content is created will also differ.

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