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Over 70% of patients look online for healthcare information before visiting a doctor in today’s digital age. 41% of people say social media impacts their choice of healthcare provider. As a doctor, you might already know that your patients are…
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Tapping into the use of programmatic native advertising, healthcare organizations aim to reach their target audience. One of the many ad formats that ensure that it blurs into the content of a website or app and provides users with a…
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With healthcare practices going virtual, the online competition is increasing. You need to make every possible effort to ensure your practice ranks on top when someone searches for it in your vicinity. Local SEO for healthcare is one of the…
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Healthcare marketing has evolved quite a lot lately with the emergence of the digital age. This age requires a new age strategy towards making health services accessible to people. One strategy that has become popular among healthcare providers is programmatic…
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A strong digital presence is important for businesses of every size and reach. This means that even the healthcare industry must leverage the benefits of digital marketing to attract qualified leads. Through effective digital marketing and advertising, healthcare professionals can…
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How do you make your services stand out? It’s a question every healthcare provider is asking nowadays. This is a concern, especially as patients become more informed, connected, and selective than ever before. The days of relying entirely on word-of-mouth…
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Anyone working in the healthcare niche must be aware of the challenges associated with engaging, acquiring, and retaining patients. At the same time, handling a huge pool of patient data and ensuring its security is a massive task with stricter…
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Healthcare is one sector where technology is changing every aspect of our lives. Geofencing is one innovative change that has occurred. Ideally, leveraging geographical boundaries and geofencing enables healthcare providers to deliver focused services, encourage maximum patient engagement, and enhance…
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Programmatic video advertising is gaining traction all over the digital space. Advertisers are now realizing that crafting engaging programmatic video ads and implementing them as a major part of their video marketing strategy is essential to staying at par with…
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In this digital age, where everyone is inundated with information, how can you ensure that your emails reach the inbox and get opened and even clicked on? It requires a well-planned, strategically executed approach. From understanding email marketing and optimizing…
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The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting to gain a competitive edge. With so many options available, selecting the right ad network to maximize your…
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In the age of social media marketing, understanding the optimal time to post an Instagram ad is crucial. The reach and engagement of your Instagram ads majorly depend on various variables, one of which is the timing. In this article,…
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In today’s digital age, consumers are bombarded with advertisements across various platforms. However, one medium continues to capture attention, that is, audio. This is where programmatic audio advertising comes in, offering a sophisticated way to deliver targeted messages to listeners…
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With countless online users, finding the right individuals to interact with your content or purchase your product or service can be tough. That is where lookalike modeling comes in. Lookalike modeling helps you find new audiences that share qualities with…
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Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding, programmatic advertising platforms allow businesses to reach their target audience with precision, scale, and efficiency. However, with so many programmatic display advertising…
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